by Dale Shumaker
4spirit@gmail.com
Instant Income at first sounded a little sensational, then after looking through it, Janet Switzer, the author, has crafted some great strategies for boosting your business money stream. She has strategies for getting more cash into your business, going into business with your boss, becoming an occasional entrepreneur and turning wealth into a lifetime income.
In the first 8 chapters of the book, several money stream strategies for small business are laid out. Included are getting cash from great ads, your sales force, the Internet... But for now here's others and a part of the picture she paints that will get you started.
Getting Customers to give you more money.
Your best resource... your customers past, present, future. The customers you have had, presently have will do more business with you, when you give them the opportunity. You already won them as a customer so the door is open for other beneficial services/products you provide.
Customer Strategy 1
Keep track of Customer Buying Patterns, then call to take Reorders. What have they bought? What will they want to buy if they knew about it?
Customer Strategy 2
Up-Sell Customers at the Point of Purchase.
What would they want in the future and it would serve them well now as part of the package? Do the two sentence approach...Enlighten them on a potential threatening circumstance and then show what they can do now to avoid this frustration, hassle, worry in the future.
Customer Strategy 3
Convert One time Customers to Continuity Customers.
What services can you offer that converts customers to clients? Put more than one arrow in your quiver.. so you have other offers to shoot off to them.
Customer Strategy 4
Re-Sell Customers Prior to their Renewal date.
Before warranty contracts run out, approach about renewals, upgrades, new offers. What products or services can be added to, enhanced, intro new hardware/software, etc.?
Customer Strategy 5
Instantly Re-activate past customers.
Special offers, special events, plan a campaign to Re-activate past customer. Pay them... special bonuses, free consultation, one-time fee reduction, special packages. Needs of people change, find out and re-offer.
Getting Other People to help bring in the cash.
Consider Joint Ventures.... or simply simple referral relationships where you pay finder's fees for sending new customers/clients. (It does not mean you are in a formal, legal partnership in someone's business.) Look for synergistic companies... who sell products or services complementary to yours; competitive companies... leads your competitor doesn't convert to as clients; (If they don’t convert to them and they do to you and you pay for the lead. Your competition still makes money on the deal. So this would possibly interest them.) Unrelated companies who have demographics, psychographics similar to yours. Switzer shows ways to develop a joint-venture relationship with them.
Strategy 1
Create Endorsed offers... They endorse your product or service and email or direct mail introducing you to their clients.
Strategy 2
Referral Circle or Professional Consortium... This is a professional relationship of a diverse group who proactively, strategically refer each other to those they know, are doing, or have done business with. They work as a team actively for helping each other expand business with the contacts they all have.
Strategy 3
Offer Other People's Products and Services to your customers... This can enhance value, increase revenue for you.
Strategy 4
Conduct Tele-seminars with your joint venture partners.
Strategy 5
Become an Add-on to Some Else's Product or Service... do for them what they don't like, don’t want to do or can't do.
Prospecting for Instant Income
Strategy 1
Conduct Preview Workshops and Start Speaking… low sign up fees, then sell products, special consulting packages, advanced programs.
Strategy 2
Run a Two-step Campaign... sell great value, sampler, at low price, then followup for a bigger priced tag offer. If they like what they tasted, they will naturally want more.
Strategy 3
Place Your Literature in Target locations... with a compelling offer in the literature.
Strategy 4
Ask Customer and Vendors for Referrals.
Strategy 5
Create Instant Income at Trade Shows.
Switzer also leads you through finding
instant income in overlooked assets
including liquidation of overstocks,
sell excess service capacity,
credits for short-pay options,
turn employees into experts,
sell apprenticeships that teach your business model.
As Switzer swishes the net in developing these ideas in the first main section, she gives the reader a great advantage tool in Chapter 8-- identify the Hidden Income Opportunities in Your Small Business. She takes the first seven idea and process-packed chapters and helps you conduct your own internal audit... to find all the cash hidden there.
You now are more skilled in identifying where it is, creating strategies on how to generate it, and prioritizing where to start. Now, you have in hand several in-sight-full Instant Income Opportunities.
This book is loaded and sufficiently thorough in how to do it. Instant Income is truly a credible title. It does what it says and it will lead you to more cash with some great solid money growth ideas. There's more in Instant Income as an internal entrepreneur, occasional entrepreneur, and long-term income systems.
And even more at
www.instantincome.com
"Instant" is a popular word used by Mark when he penned the significance of Jesus' life. Mark's Gospel uses the word which means "immediate, instant, sudden" about 47 times in His account of Jesus.
The very character of Jesus Spirit is one of dramatic things happening immediately, instantly. They are Supernatural.
Just for instance, leprosy disappeared instantly, a young girl was healed instantly, people were fed immediately, storms subsided suddenly, the disciples responded to follow Him immediately. Actually, when people refused to listen to Him, he left them immediately and went some where else.
Qualities of Spirit are Fast, Decisive, Over Powering all imminent obstacles.
Where does this power come from… the very Almighty power of God's unmatchable Spirit. When we live in Spirit, Abide in Spirit, spend focused time in Spirit, we can expect the same... actually, proactively causing the same.
Prepare in Spirit, connect in Spirit as Jesus did on the mountain (where Moses and Elijah even visited Him in person). Spend time like this and "Instantly, Powerfully, Incredibly" will be part of your every day experience .You must believe. As a father of a sick child cried out to Jesus for help... he asked Jesus to help his unbelief and instantly the child was healed. Jesus did two miracles there... gave the father instant faith he needed and healed the little girl instantly.
Can Instant Income come your way?
In prayer, God's Spirit will show you where. Jesus told them to go catch a fish to get money… instantly... the exact amount and right when they needed it. Thousands of people were fed immediately when Jesus took a few pieces of a meal and multiplied it...right then and there.
Instant Supply can come your way. See it, Believe in Jesus Miracle Power in, around, for you. Jesus has access to Thousands of Angels He can dispatch on a moments notice. In response to any immediate, threatening situation.
In John's Gospel, Jesus saw the disciples in trouble 4 or 5 miles from him in a death threatening lake storm. He vetoed the natural and pursued them by skiing across the water to them (without a jet ski). But beyond the storm subsiding when He got in the boat, an equal miracle is that "immediately" the boat reached the shore... another incident of Spirit Superseding the natural.
Spirit in you creates suddenly, immediately, at once. Believe in your connection as One in Spirit to God, Jesus, and the universe and all other people around you in Spirit. At once, an immediate need can be satisfied Instantly.
You must Believe, See, and expect it to come as a child's faith. Be a child in Spirit. Expect the Greatness of God to work through you... Instantly. Live, Receive, Abide in Spirit and live, as a normal lifestyle, in the Instant with the Almighty Power that taps anything, everything, everywhere.
Jesus message is all about Power.
A real formidable power that created
the universe and still creates the world around us.
It's not a superficial power,
but a Perfected Power
that creates instantly, formidably and perfectly.
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