by Dale Shumaker
4spirit@gmail.com
It's Not What you Sell, It's What You Stand For by Roy Spence, Jr. is about creating purpose that drives your business. The book's primary goal is to get you to the same level as the purpose-driven companies he identifies in the book. It's an action road map to discover your purpose, bring it to life, and then actively market and practice the purpose.
Your purpose is the definitive statement of how you are making a difference in the world. Everything circles around the question, "does it further our cause?"
Your purpose holds you steady in turbulent times, injects your brand with healthy doses of reality and draws passionate people to you.
So your higher purpose is to discover your purpose. You do this by revisiting your heritage. By going back and digging out the "why" of your company in the first place. Ask the original owners why they formed the company. Talk to those retired from the company and ask them why they formed the company. If you are the owner, ask yourself why you did this in the beginning. Was your original purpose given up too soon? What should you get back to? Ask yourself and everyone around you, who knew you from the beginning...Why? Why do you do what you do? Why does your existence matter? Reread all your original notes and plans that will reveal the original zeal of why you did this. What was and is the functional, emotional, ultimate benefit to your customer and constituents?
Spencer likes to use Southwest Airlines as a favorite example and the Hedgehog concept from Good To Great.... What are you passionate about; what you can be the best in the world at; and what drives your economic engine? Ask your customers and fans what difference your business and product has made in their lives? What would they miss the most if you ceased to exist? What do they see that makes you better, standout from everyone else?
Your vision comes clear when you look into your heart, so make it a heart-felt matter. Now refine the difference you are out to make in the world and make it simple enough that everyone can understand.
As you craft a great purpose keep in mind to keep it simple, aim high, and don't be too vague that others don't see it. Focus on what you do rather than how you do it. Some purpose statements Spencer shares are from Southwest Airlines, "To give people the freedom to fly;" Wal-Mart, "To save people money so they can live better;" American Red Cross, "Enabling Americans to perform extraordinary acts in the face of emergencies."
The purpose is a definitive statement about the difference you are trying to make in the world.
The mission is your core strategy or what must be undertaken to fulfill the purpose.
The vision is a vivid, imaginative concept or view of the world once your purpose has been fulfilled.
Find the thrill, have the will and ignite the passion. Be the leader of your purpose, or the steward of the purpose. Help people believe in themselves.
To fulfill the promise of the purpose get the handle on the business you are really in, position yourself so people can see what you have that the competition doesn't. Bring it to life by getting the employees on board. Figure out what really matters to people and develop marketing solutions accordingly. Fulfill your purpose everywhere you go.
Spencer continues to address how a purpose can take corporations higher with several in depth case studies of companies driven by purpose, and its place in membership, nonprofit, higher education, sports organizations.
High performing organizations are build with a meaningful difference, with leaders who are stewards of great purpose, and bring life in meaningful and relevant ways in the marketplace.
For more note the USAToday review:
http://www.usatoday.com/money/books/reviews/2009-02-15-its-not-what-you-sell_N.htm
And Roy Spence's website:
http://www.itsnotwhatyousell.com/spence-contact.htm
Every group that meets, a purpose evolves from it. The Spiritual pattern is it starts in prayer, seeking God's ways, getting His Divine insights. As love abounds in the group and covenant connections are cemented and grow, the power for Divine revelation and Divine Purpose increase.
The crucial thing to know is Covenant Connections increase the Power that goes with Divine Purpose... as we discover it and execute it.
We can hold on to The Apostle Paul's thoughts in Ephesians:
"In him we were also chosen, having been predestined according to the plan of him who works out everything in conformity with the purpose of his will, in order that we, who were the first to put our hope in Christ, might be for the praise of his glory. And you also were included in Christ when you heard the word of truth, the gospel of your salvation. When you believed, you were marked in him with a seal, the promised Holy Spirit, who is a deposit guaranteeing our inheritance until the redemption of those who are God's possession—to the praise of his glory." (Ephesians 1:11-14, TNIV)
All this has been created for us long ago. We tap it in Spirit.
The promise continues for the Power to accompany it, as is continued in Ephesians "I keep asking that the God of our Lord Jesus Christ, the glorious Father, may give you the Spirit of wisdom and revelation, so that you may know him better. I pray that the eyes of your heart may be enlightened in order that you may know the hope to which he has called you, the riches of his glorious inheritance in his people, and his incomparably great power for us who believe. That power is the same as the mighty strength he exerted when he raised Christ from the dead and seated him at his right hand in the heavenly realms, far above all rule and authority, power and dominion, and every name that can be invoked, not only in the present age but also in the one to come. And God placed all things under his feet and appointed him to be head over everything for the church, which is his body, the fullness of him who fills everything in every way." (Ephesians 1:17-23, TNIV)
In Chapter 7, The Body of Christ , Dr. J. Robert Ashcroft expounds on this more. It is the Body, The New Body of Christ, now as a corporate unity of all the Believers as one, that this is fulfilled through. Thus, Covenant Connection takes on a very important characteristic to make it all work to the level the Scriptures exhort it will.
Jesus' teachings applies to this New Body, which is now His Body reformed or could we say morphed into another kind of Body of people in a covenant connection with each other. As we look at how this New Body functions in the Early Church a lot can be learned from this. They had problems in almost every conceivable form of fellowship... messages, ministers, morals, marriage, money.
One of greatest sections in the New Testament which deals with corporate operation come from 1 Corinthians 11, 12, 13,and 14. The chief concern of this section is the Covenant connection. References to the theme here are from Luke 22:14-23 and John 6:53-63.
When He told His disciples that this is "my body given to you" Jesus had something more "world changing" in His mind. They would literally turn the world upside down. It is a proclamation relevant for us today.The synagogue needed 10 men to function. But Jesus said that that there can be just two or three. Again the issue is the unity of the believers is what is most important versus the number.
The early Church had four main elements. Reading the Scriptures; expounding on the Scriptures; singing of hymns and Psalms; prayers and intercession. They had a mandate to celebrate the Lord's Supper. What was the significance of the Lord's Supper?
Paul in the Corinthians letter was attempting to correct the loss of unity and oneness that belonged to the Body of Christ. One of the differences was how they celebrated the Lord's Supper. This sharing had to do with the Covenant Connection they shared.
Covenant is a powerful word. A covenant is the binding of two parties. The Bible has many covenants it refers to... covenant of circumcision, covenant of promise, everlasting covenant, first covenant, old covenant, covenant of blood. The covenant of blood suggests the binding relationship of the Body of Believers in the Body of Christ.... Christ's New Body now representing Him on earth.
David and Jonathan had a covenant relationship. Jonathan gave up his robe and sword giving up his rights. This is a love covenant and prime example of how the Body of Christ is to be. They would cut their wrists and rub their wounds together to form a blood covenant or bond between them. They were known to squeeze their blood into glass of wine and drink it jointly. Today we may use a written contract, but then these actions became binding covenants between them.... to the point of being willing to give their life for each other.
Many times the Blood Covenant was accompanied by a meal to celebrate the binding agreement. So the passover meal that Jesus asked to be prepared as His final statement of his relationship to them would continue in Spirit. It is the relationship we are to continue with each other on earth. This is referred to as the New Covenant in the Bible.... the true meaning of the Communion service... a reminder of our binding in Spirit to Christ and our binding in relationship to each other.
When Jesus talked about eating His flesh could very well be His reference to the truth of His miraculous birth, sinless life, teaching and message, and the Power of His redemptive and healing ministry. The drinking of His blood appears to be about His death. We participate in Christ to bring His vicarious blessings to us. Intercessory prayer is a place of where we sweat drops of blood in our spirit for others. We shed our blood when we serve at the expense of self. We don't bless until we bleed. This is drinking His blood.
He washed the disciple's feet to demonstrate His humility in service. We should demonstrate the same humility in how we serve each other. Jesus said to serve one another. This is His love in action. His act is an act of service in the time of need. As we take the role of a servant and serve each other we practice the spirit of foot washing Jesus illustrated. We should practice acts of serving members of the New Body of Christ and others when they are in need. If we do not have a serving attitude toward those in need, we suffer the loss of the manifestation of His Presence. Only as we share with others do we have Part with Him.
In 1 Corinthians 11, Paul points out the infections coming into their times of communion. He said when they came together, they came together not for the better, there were divisions. It was not for the Lord's supper but to eat and feast. He told them they were to tarry one for another and minister to each other. Instead they lost value of their covenant connection and need for unity. Satan's goal is to divide. The Holy Spirit can't work when there is not unity.
When there is absolute unity, the windows of Heaven open for us and all of God's blessings fall on us. That's why Jesus pronounced heavy judgment on those who cause divisions. When people do that, they kill the Spirit and it doesn't manifest in the group. So we can't overemphasize the significance and value of the unity among the Believers.
We could say there is malpractice in communion when there are divisions, intoxication in other things than Spirit. When the lesser fortunate are not taken care of, and there is a glutton spirit among the ones there who indulge in overeating, then the sense of koinonia is lost.
Communion is an incarnation. It is when the Body of Believers are in Spiritual relationship to one another and in Christ. The relationship of believers is the residency for the presence of Christ. It is the Spirit affinity of the believers that Christ wishes to be present. To eat His flesh is the when we are feeding on His Spirit. We eat off of each other's personality. In that we are becoming like those with whom we associate. When we are asked to examine ourselves, we are asked to examine our relationship with each other. We are to correct wrong attitudes and adjust our attitudes to be loving and tolerant, understanding and accepting to each other.
Love heals. Love heals the loneliness away, it heals the negative emotions away, it heals blood pressure, ulcers, it heals all there is that surrounds us and in us both emotionally and physically. Our covenant connection between believers provides a way for healing love that heals the sick.
The covenant connection also brings to our attention our relationship with other believers. What comes into play are our relationships of servanthood. Are we willing to serve our associates, our fellow believers, even our enemies? When we unite, it connects us to heaven. Believer plus Believer equals unity with the Father. The Power of the Spirit is again present when we do this.
As Jesus said in John 13, a New Commandment I give to you. As I have loved you, you love each other. This is a lofty goal that is out of possibility of man. But not with God. Through God all things are possible. God knows our limitations and He has provided the Holy Spirit as One who we can make this possible. With men many things are impossible; with God All Things are Possible.
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