e-Riches 2.0... Laser Fast Spiritual Response

by Dale Shumaker
4spirit@gmail.com

e-Riches 2.0 by Scott Fox is an update of his best seller, Internet Riches. Fox wants to help you learn how to use the tools now part of Web 2.0.The Internet has produced new techniques, has much greater reach, with a change of expectations of those who use it and do business with each other.

To attract more customers, Fox has nine commands he says to follow to attract the maximum amount of customers.

E-Riches Commandment 1: Don't worry about this technology. These are tools that can empower you more, so focus on the results they can bring, not so much how they work.
E-Riches Commandment 2: Heed the interactive imperative. Use the interactive qualities of the internet for forming relationships and draw customers into a closer relationship with you.
E-Riches Commandment 3. Build customer relationships, don't just chase customers. Your goal is not to close sales quickly but engaging customers in long-term direct relationships.
E-Riches Commandment 4. Listen up! The "participation nation" requires it. They want to give feedback to your products and share with others what they think.
E-Riches Commandment 5. Your profit potential depends on being more personal. Be more natural in how you talk to customers that is genuine, authentic and personal like chatting with the person next door. Rid the image of anonymity and replace with a real person and personality.
E-Riches Commandment 6. Grow beyond your website to a multichannel online "product presence." Use e-mailed newsletters, blogs, social pages like Facebook, LinkedIn to build friends, followers, show videos you made, and use your smart phones to keep in touch. Many are on line with no particular destination in mind.
E-Riches Commandment 7. Graduate from destination marketing to distribution marketing. Customize your messages to meet the needs of those wherever they are likely to be found online. Reach them without them having to visit your website.
E-Riches Commandment 8. Nurture your brand's reputation cloud. Your reputation cloud includes the customer-initiated interactions, reactions, response to your marketing. What are they saying in their blogs, You Tube, Twitter chat, and other internet interactions.
E-Riches Commandment 9. Publish or perish. Your published content will attract your customers into interaction. Congratulations you are now in the publishing business whether you like it or not.

Graduate to distributed engagement with consistent online content, getting involved in social networks, blog worthwhile information, be the press release, give away as much as you can, use online broadcast, utilize search technique, gather data,and differentiate.

Then Fox explains how each works, you can get going on them and making them a business growth vehicle. He details how to make this technology to work within depth focus on using email, and email newsletters, RSS feeds, social networkmarketing using Facebook, MySpace, LinkedIn. Then Fox goes on to teach how to social bookmark and be a news breaker, using blog and microblogging to draw a crowd, along with the power of video and audio online.

Here's a few Fox suggestions in a few of the areas.
Email is still a winner.
Always collect email addresses, decide who to write and what to write them, write it well, and start publishing regularly. One of the greatest email weaknesses is poor copywriting.

Here's ten steps to better email copywriting.
1. Focus on the subject line, which is the hook to get them to read on.
2. Personalize as much as you can.
3. Pull them in by educating, being outrageous, entertaining, inspiring.
4. Don't bury your lead. Make sure they see it and understand it readily.
5. Promote benefits of what you are sharing more than features of what it is.
6. Be specific.
7. Offer incentives.
8. Have a clear call to action.
9. Be short, or very long if detail is needed and they need the detail.
10. Use the p.s. at the end. This can have the greatest impact. It's the second most read part of a letter.

To succeed in Social Networking like Facebook, LinkedIn, etc. here's some steps to begin.
1. Invite a half dozen of your friends to get your network started.
2. Start engaging, publishing, and interacting.
3. Be authentic. Real and personal is the social persona of the Internet.
4. Only try to connect with those you feel you have a common ground with.
5. Ask for help on how to make it more worthwhile.
6. Use the feeds available to keep up with your friends and broadcast your own.
7. If you blog, link your posts into your profile page.
8. Join some groups and learn the lingo.
9. Be a good citizen by respecting others and adding value.
10. Create your own group.

Dangers of social networks are they can suck your time, have unbecoming conduct, can have overdisclosure, too many friends for real relationships, and don't spam your network.

Blogging is good for solving problems, encouraging interaction, being proactive, not wasting someone's time by providing the most pertinent information, sharing the load. Winning blog content strategies are helping someone take action, including information that is immediately useful, having a pertinent interest to the reader, inspiring, entertaining, or titillating. Produce good content.

Blogging is like hosting a party and inviting your friends into some fun, thought provoking, meaningful discussion.

The public relations door is opened up by the internet. The recommendation by Fox is to get in where you fit in. It is easier to get publicity by helping reporters find the right expert sources to validate their preexisting arguments. Set up a press room on your website. Sign up for news services.

You can become a TV and radio broadcasting hub. Add video to your website, and audio podcasts. You Tube is quite useful to use and link to your website or blog. How to do it is again a part of e-Riches 2.0. Fox wraps up with search engine optimizing, affiliate program advertising and differentiating.

Differentiate your strategy. Analyze your competition and create a marketing strategy that could be a combination of email marketing, blog, a Facebook, Twitter, You Tube with news release campaigns originating from your website. It's a mix that fits you and a different look, method than others but is you and is like the ones you are wanting to be your customers.

e-Riches 2.0 is very good, detailed reference manual on marketing on the Internet.
More on Scott Fox athttp://www.scottfox.com/

When thinking of prayer I had this mental image come to me. It was when I prayed, I saw this prayer, like a laser beam, shoot up to this Satellite in the Heavens. And then as this laser hit the satellite, laser beams began shooting out of the Satellite back to earth going all different directions. It was sending out multiple, many, maybe thousands laser type beams to the earth.

What did this represent?
The Laser that shot up from me was my prayer. The satellite was God's Spirit, a Spiritual gathering hub for prayers. The beams that shot down were the commands of His Spirit going into all parts of the earth. These Spirit laser beams were powerful, with commanding authority. Whatever it hit lit up, was urgently moved to what it was commanding. This to me was what prayer really is doing. All this was happening at starlight speed.

In micro-seconds, the prayers were entering the Satellite of Spirit and being sent, many places simultaneously. It was like in an instant, multiple, inter-relating strategic actions were occurring in responding to the prayer.

Prayer is powerful, fast, and effective in what it accomplishes. It, in faith, will accomplish much more than we can do in the natural.

The Spiritual dynamics of prayer moves faster than an internet search engine. If the solution is not naturally available, prayer goes out and creates a solution for us. And I do feel prayer is creative. It does create from nothing, if no answer currently exists in the material world. That's what makes it so phenomenal.

Prayer creates. In faith, prayer creates a positive mental picture of what God can do. And believing like a child would believe that it will happen, we create the image of what we pray for. If we can only go back to pure faith. But if we believe past disappointments and become convinced by what has happened to us, or what we see in our material world that some things just can't happen.... we lack faith. But with faith, belief in our minds eye, it is possible; then it can happen, and will, when we prayer like this.

God is a Spiritual connection. Spirit created and still creates matter. Look at physics. Hydrogen, a gas, plus oxygen, a gas, when mixed properly, H2O, create a physical matter, water. We do the same in prayer. A mind with Belief, a positive vision of the outcome, mixed with strong confidence in God's Power, it will happen. Along with an almost adventurous anticipation, makes what we see materialize.

The Bible also says to Ask and keep Asking. We many times may need to prevail in prayer. When we prevail in prayer we keep the lasers of Spirit coming, shooting Spiritual actions to earth. We create a mass attack on what we pray for.

Charles Finney says that God has set forth conditions for answering prayers. We sometimes must prevail in prayer. In my mind, those many lasers going out may be creating a strategic path for a sequence of events within a timeline before the prayer is completely answered.

Here's Finney's thoughts on prevailing prayer...The conditions of prevailing prayer.
1. Have faith in God to the answer to prayer.
2. Ask God to show you His will.
3. Check your motives to make sure it is an unselfish request.
4. If you have an offense with someone else, clear it up, and stay in tune with the commandments as John said in 1 John.
5. Have a pure heart.
6. Confession of sins to God and one another.
7. Having clean hands and a pure heart as in Psalm 26:6.
8. Settle disputes and animosities between others.
9. A humble spirit and heart.
10. Remove stumbling blocks and have a forgiving, and truthful spirit.
11. Praying in Jesus' Name and being led by the Spirit in Prayer.
12. Being fervent in your prayer, and persevering through to the answer of the prayer.
13. Travail of the soul in your prayer.
14. Use the means around you for the answer to prayer.
15. Be specific and mean what you say.
16. Have faith in God's promises when you pray.
17. Be steady as you watch in Spirit for your answer to prayer.
Read Finney's complete text on this athttp://www.ccel.org/ccel/finney/power.vii.html

And while at Christian Classic Ethereal Library (ccel) online take a look at all these other Saints. I have been fascinated to read the writings on prayer by the saints of the past. To read the classic writings of Torrey, Bounds, Finney, Spurgeon, Watchman Nee, Murray, Chambers, Moody, Guyon and many more on prayer is so rich.

Prayer is powerful. As you shoot up words, your heart in prayer, God's Spirit is shooting answers to the earth in rapid fire, materializing the answer.