Friday, January 19, 2007

Citizen Power of Connected Voice

by Dale Shumaker

Citizen Marketers: When People are The Message
was meant to be this way in the beginning, and now as Citizen Marketers points out, we may get the true ideal functional in society. Citizen Marketers by Ben McConnell and Jackie Huba recent research shows American enterprise is being put back into the hands of the citizens. America was founded as a government of, by, for the people. The people are now moving into an effective position to do that.

Citizenship comes from an Athenian ideal called "politeria"... a deep and multi-faceted sense of civic identity which encompasses the concepts of "community of citizens, constitution, form of government" and a "way of life."

Citizenship represents the culture of the everyday life. Citizen marketers-- "the age of marketing as culture."

"Citizen Marketers is the story of how amateurs and professionals commingle to assume new forms of ownership in companies, brands, products, and people they closely follow."

Today, with the rapid advances of technology, Internet, blogs, podcasts, satellite, cells, a new age is looking square into our face. The age of "the people rule" is before us and the individual of the mass is no longer lost in the mass. Ants can take on elephants and influence their plodding (and plotting) steps.

Who are these marketers?
According to McConnell and Huba, they are filters, fanatics, facilitators, and firecrackers.They are citizens, or hobbyists at work altruistically... for the good of what they do, for love and passion for what they do, but affecting millions and the actions of the big dogs of the business world. People of the same opinion can find each other, collaborate as One Big Massive voice and recreate brands, products and organizations.

The filters like to collect things (ideas, content) and package into links, stories that as everyday folks relate to other everyday folks.
Fanatics are true believers and evangelists. They analyze and prescribe a course of action to change things. Sell them a defective product and in months, their blogs, podcasts, slide shows will ignite a national crusade. Dell, Sony, record companies have succumbed to citizen uprisings. In mass, they have influence.
Facilitators launch communities. They thrive in building bonding centers where the town hall meeting blazes as a fiber optic event.
Firecrackers hit and run. They make a big deal of something, fast and furious, then move on. They may have a hit video, star on You Tube, have everyone clicking to it in mass, then it's over as fast as it started.

The Citizen Marketers has this about them... personal expression, amateur status, freely given. The message is The People are the Message. Word of mouth is bigger, faster and more grassroots orchestrated than ever. They are honest, real and without agenda. They don't like to be messed with or they will do something about it; if you are kind they will reward you immensely.

How big are they? ... 1%. Every person fits into some small segment of culture and there are others just like them. But united they carry a big whopping stick. Maybe outlaws, not into tradition. Very loyal to each other, these 1%ers find each other. They create what they want. They are hobbyists (participatory) and do it because its fun.

It's the new era of democratization. Working against controlling forces, gaining strength and instead of bowing down to advertisers, they tell companies what they want from them.

Consider Broadband. As of now more than 80 million adults (and growing rapidly around the world) have broadband at home. With blogs, pods, communities on line; chips, digital, wireless, the individual can now be heard, seen, and recognized.

So what we have is everyone is a Publisher, a Broadcaster. (You see there is good reason why Google spent over a billion for You Tube.) What we see is only a glimpse of what is developing in our culture. Technorati (blog search engine) tracks over 55 million blogs (and still growing). Now podcasts are the new thing. Everyone can star on their own TV Show. You can produce it, invite your own audience to view from the community you are part of.

Coming right behind is RSS (Really Simple Syndication). A direct feed system which goes to only those wanting it, and leaving out spam... easy, free, instantaneous. Sociologist are calling all this productive leisure. But that influences branding, product design and company ways.

So why do people involve themselves in "market-helping behaviors?"
Altruism (empathy for others);
personal relevance (truth on who I am);
status (well-connected with the connected).

Citizens Marketers find that "meme" is a controlling theme. A meme is a cultural thing (idea, saying, way of doing) that someone does(says), and everyone almost transcendentally catches on. Citizen meme's spread rapidly. The process of a meme is ... it's noticed and understood, embedded in memory, takes on a form (language, text, picture) and passes from one person to another. Then almost overnight, it seems everyone is doing it, saying it, watching it. One creative persona may light the match that lights thousands of little matches. Before you know it, the culture is lit up by it, doing it, and no one knows where it all really started.

In concluding Citizen Marketers, McConnell and Huba, direct you on how to democratize your business. In the past you made a product and hoped someone else liked it. Now you find the meme buzz, the new pod star, get a few filters together along with some fanatics, and the word starts spreading. Customers are creating designs for companies. These are the one's now winning.

The 3 C's of working with Citizen Marketers:
Contests: The quickest way to experiment with citizen created content.
Co-Creation: Involves customers in the process of creating products.
Community: A customer "call center" throws it out to the community and they'll hack it out for you.

There's a loyalty in all this. It's like a meme, an undefined quality of a person who is faithful to others they see as being like them. An unwritten law of culture, a new power in how citizens are marketers. Our society cries to connect and be one with a mass; a new strength in this Spirit; the new heart of a rally cry.
For more, blogs, articles...

"The tiniest group will become a mighty nation." (Isaiah 60:22, NLT)
"Abraham was only one man when I called him.
But when I blessed him, he became a great nation."

Citizens are given great power.
Isaiah the prophet continues,
"I will teach all your citizens and their prosperity will be great." (Isaiah 51:3, 54:13, NLT)
And Jesus goes on to say,"They will be taught by God." (John 6:45)
"No one will need to teach His neighbor..all will know me." (Jeremiah 31:34, NLT)

There is power in one voice and small groups banning together.
One voice can be very powerful. God has listened to the voice of one righteous person and responded with all His power. He says to those who call to Him continually He will respond. One voice can be empowered by Spirit to make a monumental difference.

God will surely give justice to his chosen people
who cry out to him day and night?
...He will grant justice to them quickly! (Luke 18:7-8, NLT)

The Citizen Marketers is so prophetic as the Scriptures have pointed to this. That some day one voice will have great power and things will happen quickly because of the voice. Then when we add one, two, or three to that, the power increases monumentally. (Matt: 18:19)

We have power to learn from each other. This power, to quickly find what others have learned and connecting it, creates a super-intelligence platform. This combined mind invites the very Presence of God's Mind into the whole works. In Love and Unity is what God, Spirit, the person of Jesus, is all about. We are one creation, of many parts.(see 1 Corinthians 12:12)

God is the integrated total voice of all Creation...harmonizing as one voice. We are like an orchestra, all different, varied, unusual instruments of different sounds, but making a beautiful melody when played in harmony.

David prophetically says, “ few honestly seek real understanding from God.” (Psalm 53:2) God through Spirit wants to speak to each person on earth. Then each of us will hear God and have a portion of God’s Voice. We then speak it to each other to get His Complete Voice. His Voice is One. When we are One, we hear All of What God is saying.

Spirit, God, created a civilization… man as a group, not just individuals. As groups, as One heart, spirit, we then hear God’s voice with every individual voice counting as more important as ever.

With today’s technology, everyone has opportunity to be heard AND share what Spirit is sharing with them. All voices can be heard. We can hear after that more clearly who God is. He speaks not just through individual spoke-persons anymore, but the combination of many as One, all voices.

For this to work, each person must be responsible to hear from God…Spirit personally teaches each person. Then the Divine Voice of Spirit combined to One is truly heard.

“For there is one body and one Spirit, just as you have been called to one glorious hope for the future. There is one Lord, one faith, one baptism, and one God and Father, who is over all and in all and living through all… so that he might fill the entire universe with himself.” (Ephesians 4: 4-7, 10, NLT)

Each person has a responsibility to seek true understanding of Spirit for this to work. “Then you will again see the difference between the righteous and the wicked, between those who serve God and those who do not.” (Malachi 3: 18, NLT)

Give no rest and relentlessly pursue this voice. God will respond to the community of those with a unified request... of His Character, Spirit and Direction. When we pray, we hear God's voice. When we share God's voice with others and as One Voice, we create the magnitude, power, fortitude of His great strength, love and hope in us.

The Spirit is about power and doing incomprehensive things... beyond what human intelligence can conjure up. Listen to His voice, share His voice with others and see what happens.

Connect in Spirit with His Spirit and unite that Spirit with others. It's the power of the citizens of Heaven, using Heaven's Powers on earth. It is our right and gift as a Citizen of Heaven.

We will move into an era of the most sophisticated communication between humans ever seen on earth. Spirit will communicate between people in Mass. This Mass will hear the same voice and respond as One Unit. We see evidence of this happening. God is sovereignly teaching everyone. He will teach us all. And as One we will see, hear, perceive the same things... from the same direct feed of Spirit.

This will be so sophisticated it will surpass the capabilities we now see in the power of cell phones, emails, blogs, podcasts.

This is Spiritual communication systems of a Spiritual property. A new dimension beyond intellectual property. In just thinking of someone we can communicate to them in Spirit overriding all other forms of available communication. Those connected in Spirit with God will be able to do this.

Spirit communication is available for those choosing to tap it. It will take the unity of one voice... "where two or three agree it will be done." It will take on a power that will change minds, actions, decisions, and circumstances when negotiating and other communications will be ineffective.

Seek this Higher communication systems.
Express your voice in faith.
It will connect, in Spirit, with others.
Then you will truly climb to the top of mountains before you.

Friday, January 05, 2007

The Origins of Purpose

by Dale Shumaker

"Rethinking how we approach business, PURPOSE: The Starting Point of Great Companies by Nikos Mourkogiannis demonstrates how a visionary sense of Purpose can be used to inspire and lead an organization to greatness."

"There is a fundamental human need for guiding ideals that give meaning to our actions." A passionate purpose drives a business, personal venture, although it takes a diligent, introspective, patience in seeing purpose complete its revelation to you. A person's "true fame comes from goodness and high purpose. True fame is immortality." (Pericles)

To make your life worthwhile Nikos says "I would need to find a purpose worth living for. This is crucial to all truly successful enterprises. Purpose is the game of champions. Only the strong-minded men and women are suited for it."

Purpose is bigger than ambition and greed, greater than tactics, than strategy. It is the steps to optimal results. It is the source of great achievement, most noble causes, being a genuine contribution to the world around you. Purpose fuels everything. It’s what we want to talk about the most.

When living in purpose, "we are simply a messenger" of Divine Matter. Achievement comes with a humility because we know its origins are from greater powers, so we respect it. As Bach wrote after writing his great compositions, "To God alone be the Glory."

So in competition we must ask "what are we competing for?"
We look beyond what we do to "why we're doing it?"

Nikos is setting a stage for the next generation of business operatives. The senior executives will look deeper and broader to see more than just profits, the young executives will seek to build their enterprises around meaning of existence. "Do the Right Thing well... and doing what is worthwhile."

In Nikos' analysis, purpose revolves around four arenas… Purpose is the pursuit of Discovery (the new), Excellence (the intrinsically beautiful), Altruism (the helpful) and Heroism (the effective).

Leaders do not invent purpose. They discover it. It takes time to allow the purity of purpose to rise above the other substances that may create a shell around it. Most problems are only disguises hiding the true root of a cause. Look past the problem to a cause wanting to show itself.

The enterprise leader has reasons beyond "the business" for running the business a certain way. He communicates the reason, his people accept it, believe it, and follow it. To play a powerful role it must have a moral dimension. It adapts a valued result for human activity.

The four arenas of purpose reflected in great companies:
1. Discovery-- being a leader in re-inventing something important to those involved. Bringing in the new. (a Sony, IBM)
2. Excellence-- being part of a higher good that is recognized by and benefits the community. (a Warren Buffet in investment excellence, Apple’s great products)
3. Altruism-- helping others in a way that increases happiness. (a Walton to create low prices for everyone)
4. Heroism-- an achievement which embellishes incredible improvements in the world. (a Ford, Gates in advancing transportation, technology)

Nikos has these steps to finding purpose from these four.
1. Review your strategy (in which of the purpose arenas does it fit…discovery, excellence, altruism, heroism).
2. Draw out the implications on the purpose and community of purpose.
3 "Know thyself"... understanding your morale ideals and test your purpose against these.
4. Understand your company's traditions.
5. Take a purpose inventory of the top team (each person lives a moral creed).
6. Take a moral inventory of the community.
7. Identify a purpose.
8. Create metrics and models.
9. Test strategy and the purpose.
10. Launch a campaign to make the purpose work.

In Purpose: The Starting Point of Great Companies, Nikos Mourkogiannisshares comprehensive studies of the four purpose arenas and companies that represent each. He features highlights on morale, innovation and leadership and how purpose creates an enduring eye wall within them.

Nikos has a personal story which gives him life-qualifications for his studies. This study is his personal passion and it shows. He is thorough while explaining it in an understandable way, a somewhat mystifying subject.

Nikos’ website has more about the book and a profiler quiz online (a quick way to find your purpose arena).

Purpose is Spirit. In Purpose is Spirit.
Spirit expresses Itself through Purpose.

This is the most powerful force in the universe. This force formed the universe. It flooded the earth totally. It healed people who touched it in Jesus' day. It gave inner joy to Peter the Apostle while he was chained up in a dark, rat infested, cold dungeon. Spirit embedded in purpose lives in you.

Jeremiah was purpose born. He managed to live through mud-filled cisterns with no food for days... but with a message that changed nations.

"I knew you before I formed you in your mother's womb.
Before you were born I set you apart
and appointed you as my prophet to the nations."
(Jeremiah 1:5, NLT)

David lived in caves for months because He knew of His purpose. He danced before the Lord when he marched to His "purposed" throne.
“You watched me as I was being formed in utter seclusion,
as I was woven together in the dark of the womb.
You saw me before I was born.
Every day of my life was recorded in your book.
Every moment was laid out
before a single day had passed.”
(Psalm 139:15-16, NLT)

Isaiah who announced the coming Messiah and a new world in Spirit was purpose disposed.
“Listen to me, all you in distant lands!
Pay attention, you who are far away!
The LORD called me before my birth;
from within the womb he called me by name. He made my words of judgment as sharp as a sword.
He has hidden me in the shadow of his hand.
I am like a sharp arrow in his quiver.
He said to me, "You are my servant, Israel,
and you will bring me glory."
I replied, "But my work seems so useless!
I have spent my strength for nothing and to no purpose.
Yet I leave it all in the LORD's hand;
I will trust God for my reward."
(Isaiah 49:1-4, NLT)

Purpose may walk a dark road at times, but the promise of its reward is there to those who walk in it. The diligent will experience their purpose if they walk in it and live it.

How to find purpose?
First and foremost, its origin is in Spirit, so you must live in Spirit to find it, know it, live it.
Guide posts to find your purpose.
1. What, with your talents, experience and abilities are you the best at, you do very well almost effortlessly?
2. What are you passionate about? So much so that you drive through all kinds of circumstances to get there. You are relentless in pursuing it. Even after grave disappointments, you come back to it again.
3. What gives you a strong sense of satisfaction that even without reward or recognition, you feel very good about what you are doing? This is a personal, almost secret fulfillment that surrounds living a strong sense of purpose.

Purpose is profound. It can be found by reflection, introspection, observation.
What gifts do you naturally possess? What things come easy for you and you see others compliment you about them... almost to your surprise?

What gives you a sense of fulfillment when you do it, so much that your "heart smiles" and you care little about whether you're rewarded or receive recognition for it.

When you are engaged in a certain activity, it seems your energy is endless and you spend hours and hours never growing tired while in it.

Therein may be your purpose. When these meet, you have a hint, a direction, an idea of what your purpose is.

John Mark, the Apostle, signatured the process of purpose, and the key ingredients that are part of its process. When setting out to do anything called of God, you first
1. Must stay very close to Him and be very intimate in your interactions with Him. It is about knowing Him very well, so you hear His voice without question. To live as close to Him with the same intimacy as in a marriage.
2. Then trust as a child. Have the unwavering faith of knowing it will be done and you can trust God for it. He is your Heavenly Father who does all things for you... Overcomes all insurmountable barriers for us.
3. Give it all you got. Totally put everything you got into it in all areas of your life. God is your provision and you should not trust money, position, skills or any other thing. Give it all for Him as He gives all of Himself for you. When we are in Him, we walk in "Exceptional" Strength and Power.
4. Be aware though that some may desert you. Some who you thought were close to you will leave you and forsake, abandon you.
5. Some will try to harm you for no apparent reason. We share in Christ, as like Him we may at times be persecuted without cause.
6. Have a servant's heart in all you do. Jesus came to serve and be a ransom for us. Be a servant to others. As he asked the blind man, "What do you want me to do for you?"
7. Then you will heal too. His Healing Power will be continually coming through you.
(See Mark 10, New Testament)

John the Baptist had a unique purpose to announce the arrival of the Kingdom of God. Jesus had a unique purpose to prepare the way so many may be part of the Kingdom of God. Paul, Peter, John, The Apostles helped put it into motion.... all with unique assignments, unique character.

ALL are born with a purpose. You are included. You have a Heavenly Purpose, stamped, sealed, tattooed on you. It is directly appointed to you by the very Spirit of God. It's the unique you, like no one else.

It's His Special creation only in you. Purpose begins before we are physically born, continues through earthly life and continues in a Heavenly Kingdom. It is always with you...from before to forever. We are part of a Divine never ending story.

Everyone is important and inside of you dwells this profound powerful driving force... the invincible destiny of purpose. In Divine Purpose, God's Spirit goes with you and the spotlight of His Spirit shines on you. Many see it, we are jubilant in it, and are drawn to the bright light your purpose spreads around you. It's the Light of God's love in you brightening the day of everyone privileged to be in your presence that day.

This is what God, Spirit, the universe has assigned to you to be fulfilled through you in your life. The world stands in line to meet you here, at this intersection of your purpose. It will inspire all those who meet you here.

Find your purpose, live in your purpose and you will create a contagion around you... for who you are, what you believe in, and hope for others to live out their purpose too. Be the unique purpose you are DNA'd for... by The Spirit of God Himself.

There you will shine and exude in-depth Happiness.
The Spirit says, "I will guide you along the best pathway for your life.
I will advise you and watch over you."
(Psalm 32:8, NLT)