Saturday, April 23, 2011

Enchantment... enchanting in Spirit

by Dale Shumaker
4spirit@gmail.com


Enchantment
by Guy Kawasaki is the process of delighting people with you, your product, service, organization or idea.
It is not about getting people's money or getting them to do what you want. It is simply having people being filled with great delight. Enchantment's place is to make the world a better place and is needed when you seek idealistic results, make difficult decisions, overcome entrenched habits, defy a crowd or must proceed despite delayed or nonexistent feedback.

Enchantment is about changing the world and to do that, we need to follow these steps to enchantment.


Step one is achieving likability. Likability involves having a great smile, the way you dress, your handshake, and
your vocabulary. When you meet someone give a smile to make your crows feet show, dress in way that shows what you stand for, shake hands firmly with direct eye contact, use words that are simple, active, keeping it short. Accept others and allow yourself to get close with proximity and frequency(presence makes the heart grow fonder). Don't impose your values. Pursue and project your passions, find others who share your passions. Say yes to more people, see options and build rapport. A yes attitude increases likability.

The other half of likability is trustworthiness. To be trusted you must trust others. Be a mensch, which is a person honest, fair and transparent. Focus on goodwill and disclose your interests. Be reciprocal. Give with expecting nothing in return, pay forward, and for the reason just to help others. Gain knowledge and competence. Keep showing up regularly. It takes months to build trust. Be someone's hero. Demonstrate you can come through for someone faced with a challenge.

Do something great... lay the groundwork and preparation to make it successful. A great product is deep,
intelligent, complete, empowering, and elegant. Conduct a premortem. If the project failed what would have caused it to fail. Make it easy to do the right thing. Make it short, simple and swallowable. Use tricolons, metaphors, similes, keep it short, positive and show respect. Remove fences and provide default options. Establish goals, create checklists.

Now, after you have developed a great cause, create a great story others can be immersed in the cause.
People are drawn to your story when they hear you have great aspirations that forge a better way; when it's a David and Goliath story of the underdog taking on the big guy; when others see a profile in courage of overcoming an injustice or seemingly devastating defeat. A personal experience involving family that is meaningful. Immersing people in your cause includes enabling vicarious experience, getting close to the real situation, anchor your story to something they are familiar with, and show the difference this will make from past experience. Embrace those who are nobodies and are more likely to promote your cause. Then ask people for their support of your cause. Present the big idea, then ask them to make a small choice. Get your first follower. A good first follower will attract other followers.

Enchantment is a process, so reluctance will enter in. People are reluctant due to inertia... a thing not in motion will stay not in motion. Some won't reduce choices, are afraid to make mistakes, lack role models, or your cause may not interest them. Create a perception that it's a growing concern. Familiarity breeds commitment. Make it look scarce, but certain to be. Use one good example of how your cause is important versus non-emotional lists of statistics. Use images that are dramatic and you can't get out of your mind. Find a way to agree. Get on the beach first before taking the mainland. Use data to support your point of view and change people's minds. One who has done you a kindness will more than likely do it again. So don't feel people will resent you for asking for a favor when they did it once.

Make enchantment enduring. Internalize values by helping people to identify with your values and then internalizing by believing in them. Invoke reciprocity by giving with joy, giving early, give often and generously, give unexpectedly. Build a community that complements the cause by being involved in user groups, having blogs, using consultants and developers, resellers and conferences. Identify and recruit evangelists, give people things meaningful to do, publish, foster discourse, publicize the existence of the ecosystem. Build a diverse team including advocates, skeptics, visionaries, adult efficiency (get things done people), evangelists(spread the word), and rainmakers to close deals.

Kawasaki also recommends how to use push and pull technologies. "Push" includes presentations, email, Twitter, etc. New technologies are constantly being introduced. Some enduring principles for now and later are engage fast, engage many and engage often. Use multiple media, provide value, give credit. give people the benefit of the doubt, accept diversity, don't take any crap, limit promotion, disclose your conflicts. In presentations, customize introductions, sell your dream, think screenplay (not speech), dramatize, shorten, practice, warm up the audience, speak a lot. When using email keep these principles in mind, get a real email, get an introduction, personalize the subject line, keep it to six sentences, suck up(do your homework), minimize attachments, ask for something concrete. Engage people manually, promote your cause. make it personal.

Use pull technology to distribute large quantities of information. These include websites, blogs, Facebook,
LinkedIn, YouTube pages. Keep this on the forefront. Provide good content, refresh it often, skip the flash and let people right in, make it fast, sprinkle in graphics and pictures, craft an about page, help visitors navigate, introduce the team. optimize visits for various devices, provide multiple methods of access. When using Linked In make a great profile, get visible and reach out. Reach out by searching by name, search by company, find shared interests, check the reputation of people, scope out companies.

Kawasaki continues on to discuss enchanting employees and your boss, and how to resist enchantment (that's resisting
the unethical enchanter). Learn enchanting skills responsibly and in a manner that benefits all involved, if not the world. You can link to Guy Kawasaki's Facebook and blog at his website:
http://www.guykawasaki.com/

Jesus was very high on enchantment.
He was very likable... many followed him and crowds pressed to see him everywhere. He was trustworthy and many placed their whole trust in him and gave up everything they owned for him and He did great things. And promised we would do even greater things.

Jesus taught with real authority. And people saw a genuine character unlike others who were just motivated for political or self-ambition reasons. "When Jesus had finished saying these things, the crowds were amazed at his teaching, for he taught with real authority—quite unlike their teachers of religious law." (Matthew 7:28, 29)

And because of this authority, as they saw Him as the true Son of God, the Messiah, the One that God
was sending in flesh and blood to actually see the character of God in person. When they saw all of this first hand, they also saw someone they could trust. "Peter said, “We’ve left our homes to follow you.”“Yes,” Jesus replied, “and I assure you that everyone who has given up houses or wife or brothers or parents or children, for the sake of the Kingdom of God, will be repaid many times over in this life, and will have eternal life in the world to come.” (Luke 18:28-30)

"They flocked to see him and also to see Lazarus, the man Jesus had raised from the dead. Then the leading priests decided to kill Lazarus, too, for it was because of him that many of the people had deserted them and believed in Jesus." (John 12:9-11)


Look, I have given you authority over all the power of the enemy, and you can walk among snakes and scorpions and crush them. Nothing will injure you.
But don’t rejoice because evil spirits obey you; rejoice because your names are registered in heaven.” Luke 10:19,20)

And Jesus did great things and healed, walked on water, raised people who died. Beyond this
He promised the greatest reward which was we would be raised from the dead like He was and we would live in a world of wonder and bliss. As He said that we should be most grateful because we would share in everything God owns.

Being in Him we would share in this great inheritance, equal partners with Him, in who He is and everything He did... All of His miracles!
Then Peter called to him, “Lord, if it’s really you, tell me to come to you, walking on the water. "yes, come,” Jesus said. So Peter went over the side of the boat and walked on the water toward Jesus." (Matthew 14: 28, 29)

He was so enchanting that the masses loved Him although those in leadership at that time
despised him because he kept upstaging them. Doing things that proved He was the son of God and even more than that was the only person to predict coming back from the dead and then doing it. "Then Jesus began to tell them that the Son of Man must suffer many terrible things and be rejected by the elders, the leading priests, and the teachers of religious law. He would be killed, but three days later he would rise from the dead.: (Mark 8:31)
And Jesus did. He was killed, raised from the dead, and now has gone to prepare a place for us.


“Don’t let your hearts be troubled. Trust in God, and trust also in me.There is more than enough room in my Father’s home. If this were not so, would I have told you that I am going to prepare a place for you? When everything is ready, I will come and get you, so that you will always be with me where I am. And you know the way to where I am going.” (John 14:1-4)

But even now, Jesus promised we would do even greater things than He did with His Spirit in us on earth.
“I tell you the truth, anyone who believes in me will do the same works I have done, and even greater works, because I am going to be with the Father." (John 14:12)

We will live always, from right now through forever, in a life that is beyond our imagination with joy and happiness we can't
even describe in our human terms. It's worth it to be enchanting in the Spirit of Jesus and live as He did.


(Contact info: Dale Shumaker, 4spirit@gmail.com, 417-224-3517)

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