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Social Boom! by Jeffrey Gitomer is about how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube. Gitomer simply outlines what to use each for(the unwritten internet protocol), and how to go about it. It's one of those books that really needs to be on your business bookshelf as a reference guide to follow. Here are a few areas that are emphasized in the book.
The social media mentioned above are growing quickly. Social media is instant and you have to be ready to participate consistently, if you want to win. They need to be used interchangeably, and a business strategy for you is necessary. It's not like the old mass media that is constantly pushing their product on us. Value must be created, so people want to visit you, listen to what you have to say. From that the relationships formed produce business relationships that are solid and enduring. What you build in social media will last longer n business because you formed a relationship of value first that creates a connection. It's giving people a clear picture of who you are and who you aren't. So before they ever meet you, they know you.
What you should do?
Observe what your competition is doing on line.
Talk to your customers and ask what they want.
Communicate value messages, not product offerings.
To build influential messages...
be the one most fascinating on line; message first, media second, identify what makes you fascinating, start with information and then add insight, think in verbs, hit hot buttons, don't moan, stand out and don't be a bother... be fascinating. Social media is your personal brand, it's like a river, and you are in a fish bowl.
Eight steps for using social media are:
Find your prospects, follow them, read their posts, collect information, listen, connect (or share their ideas with others), reach out to them, align yourself with people that you know they follow and pay attention to.
Create value. The more you give, the more attractive you become. Become a community. As you build a Facebook, keep in mind...
All social media is interconnected. You have to do ALL of them consistently to gain effective results. And you have to do them well if you expect to monetize your efforts.(Gitomer)
When starting your own business Facebook page, the five step formula is:
Gather the email addresses of each of your customers.
Begin gathering valuable content that your customers would perceive as usable and profitable. Have your business page designed graphically and strategically. Your Facebook page has to be a door that swings both ways. Use Gitomer's page as an example. (Search Jeffrey Gitomer on Facebook.)
Invite your customers to your page, and ask them to press "like".
Promise to be sending them information of value to them.
Go to your LinkedIn page and look at three things.
How many connections do you have?
How many recommendations do you have?
What is your summary statement?
The imperatives of LinkedIn are: Complete your profile. Update and engage frequently with your connections. Recommend others. Solve other people's problems. Join and participate in groups. Start your own group. Search companies and harvest new leads. Respond to everyone who communicates with you. Set up the SlideShare application and add value. Change your status regularly. Put a video on your profile. Promote your blog. Add a portfolio. Integrate Twitter. Leverage LinkedIn's search power and be found.
To build rank on your LinkedIn:
Make the most of your headline. Make your current and past work experience keyword rich.
Make the most of the summary section. Specialties should equal keywords. Add key-word rich website links.
Create, promote, moderate, and leverage your own LinkedIn group. Be a group owner. This is a power feature of LinkedIn. Go to the Group tab and begin. Invite others to your group. Control undesirable comments. (Block out chronic toxic contributors, or make it by invitation only.)
Personalize your invitations to your LinkedIn and let them know why you would like to connect.
Twitter is not about meaningless chit chat. It's about sharing of meaningful information, ideas, events, that others will want to retweet... something of great interest or value. The goal is tweeting something others will retweet as a result of a compelling interest. Include original thoughts or ideas and add your name at the end. This re-enforces your personal brand.
The power of Twitter is staying in touch every day with your network with information that is interesting, of value. It's simply about informing and sharing. A tweet of value is something new, let's your personality shine, asks questions, original in thought or observation, and shows you listen. You don't need 10,000 tweets to get 20,000 followers. You need 200 quality, relevant, valuable messages that are retweetable. (Gitomer)
People are sick and tired of being sold to. They are sick of being marketed to. They come to social networks for fun, information, connection, and entertainment.
A tweet of value a day will keep your business in the main stay. (dale)
Target connections with meaningful content is the goal. Content can come in many forms... link to your blog, a retweet, comments on your LinkedIn, anecdote of the day, a special event, content of value from your business or industry.
Twelve things to know about Twitter.
You have to be on Twitter regularly. A great source to traffic people to your website. Sharing information. Respond to people who contact you. Get your message across in few words. All tweets should be 20 characters short of the 140 limit to make it retweetable. Use hashtags to categorize. Tweets have a short lifespan. Great for finding new information or look for opportunities. Use Hootesuite to schedule tweets. Best tweet times are 9 a.m. to 3 p.m Eastern Standard Time. Twitter followers are great people.
The world is not just small, it's instant. (Gitomer)
YouTube
YouTube provides the biggest opportunity to promote your name, brand, anyone in the world can watch and its free.
YouTube opportunities include a place to share client testimonials, share your business philosophy and best ideas, record your favorite customer, and anything else your imagination can conjure up. It's an entertainment, informational marketplace so others see your heart, spirit, with your ideas. Start with what you have, don't create videos, create a series of videos(brief and to the point), use videos of you speaking to others, build yourself an audience(invite, invite, constantly invite others to watch), change your business model to include YouTube and work from a strategic plan. Instead of taking 20 minutes to get your 4 points across, create a series of 4 videos, five minutes for each point.
Use a blog to glue everything together... Facebook, LinkedIn, Twitter, and YouTube.
Your blog should have current photos and updated biography, value in why you're blogging, news, fun, insight, information, humor, and pass-it-on information.
The glue process is your personal website, your weekly e-zine, and your blog. Ask for email addresses, and email your email magazine. This is a weekly value message that reaches your customers and prospects. Ask first, send value, and they will stay connected and pass it on.
Messages of value have to be genuine, authentic, without an offer to buy. It must be transparent without expectation of return or response.
Since everything is interconnect, a person has all the options to find more of you and see all you have to offer. You stimulate word-of-mouth marketing by being interesting, making it easy, make people happy, and earn their trust and respect.
To capsulize... The formula for business social media success: Attract people, engage people, connect people. The best way to accomplish all three is with value. (Gitomer)
Read Gitomer, brainstorm with friends and create your business social media game plan. For a taste of Jeffrey Gitomer
http://www.facebook.com/
The Strength of Spiritual relationship is in communication. When we pray we communicate. When we pray for others we communicate. When we speak to others we empower them. Our words empower others.
The Scriptures say by the word of your testimony, it is done. God spoke and the world formed. His words shake the universal violently.
We speak and people respond. When in a position of authority people do as we say, become as we say. Communication is powerful. The Holy Spirit puts us in a position of authority. When it is spoken by the unction of the Holy Spirit there's transformational, convicting, responsive power. The Words from Spirit are invincibly, persuasively powerful.
Power is manifested and Supernatural results come about when people are in unity. Unity requires communication. When there is agreement, one-in-thought and Spirit, all Heaven comes to earth. All of Heaven surrounds our purposes.
The teachings on the Body of Christ, by Dr. J. Robert Ashcroft surmised this well.
They were no longer just a group meeting together, but an intimacy among them became obviously apparent. It was an intimate sharing fellowship as all things were considered to be in common and shared by all. This was done to such an extent, no one person in the group was without. All needs were met. Individuals seemed to lose individual identities in the group. There was a vicarious unselfishness to share all blessings with each other.
Unity in all things was the word of the day. (All of this involves communication.)
1. They were in unity as One with God.
2. They were one in themselves, one with the Holy Spirit now working vigorously through them. They turned over selfish ambitions for God's directives speaking unceasingly through them.
3. They were one with each other. As Peter spoke to the crowd afterward... He was speaking as the whole group of 11 disciples. A unique occurrence.
4. They were in unity with all Believers. Togetherness was the characteristic of the group, as well as the condition behind why they all had so much power now.
5. They were in communication. Now, the Spirit was communicating through them from the Spirit within them. They had God's voice in them speaking to them.
6. They were in unity in material things. They shared things of value with each other... food, clothing, shelter, houses, transportation. Even though most were in poverty, in their sharing they all become a group without any lack among them. Prosperity seems to promote individualism... individualism weakens Spiritual power. Their power came from their sharing... a new concept of power's origins.
7. They were in unity in witnessing. They had favor with all people and people listened to them. They were amazed that they seemed to know so much, and were bold as an authority in their field even though not educated. The warmth and love they had among each other, attracted many to them.
All this centered around the unity of Spirit as One Group they had. When there is disunity, the power is zapped. We should avoid disunity at all costs. Satan's premiere tool to make the Church powerless is to create disunity. When that happens, Power is diluted, exponentially, from the group. To the same degree, when their is unity, power is added exponentially to the group.
The Unity of Believers Brought the manifestation of God's Presence.
Today with all the social media, with a strategic use of resources, we can cause great things to emerge from the Power Principles of the Scriptures.
Facebook can be used to cultivate friendships, testimonies of life, share needs.
Twitter to keep in touch in sound bites, as well as texting, for instant updating.
LinkedIn to build a marketplace connection of Kingdom objectives with strategies to inject the potency of Spirit in the marketplace.
YouTube to be our pulpit for sharing revelations as they come.
Blog to allow gifts of thought to flow.
We have tools to do great things in the Kingdom of God for the Kingdom of God and mobilize an army for the Kingdom of God. We can be the army.
It's in sharing where the power is. Communicate and speak power into people. Use all the tools available. And then our coming together will be more powerful. So Powerful that we will see supernatural expressions of God's Spirit in all things around us.
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