Buzz Marketing... The Jesus Buzz

By Dale Shumaker
4spirit@gmail.com

With so many mass media options out there, the concept of mass marketing is being re-thought.

Today the marketing leaders are recommending a new approach... using phrases
as cultivate sneezers, start a buzz, strategically re-create word-of-mouth. Of all the buzzes around, Jesus has the most powerful Buzz.

The Purple Cow by Seth Godin, suggests we find our sneezers.
Sneezers—they take time to learn about you, your product and are passionate about telling others. It's not about reaching everyone, but first rewarding the "sneezers" and getting them involved in the beginning…. be very good at marketing to the ones who really like what you do or have. He shares how he used this to effectively make the Purple Cow the most sought after marketing renaissance manual....
http://www.sethgodin.com/purple/chapter.html

Buzzmarketing by Mark Hughes suggests to start a buzz in a conversation. To get people to make your topic part of their conversation, you push one of the Six Buzz Buttons:
The taboo, the unusual, the outrageous, the hilarious, the remarkable, the secrets.

To read more about the buzz buttons click on "Push the Six Buttons of Buzz" at http://www.buzzmarketing.com/book.html

Still another book, just released, Grapevine: The New Art of Word-of-Mouth Marketing by Dave Balter, continues to advance this newly enhanced, stalwart marketing strategy of Word-of-Mouth. Get people talking about you to others... Make the consumer part of the marketing process is Balter's cornerstone premise.
http://www.sparklyperfect.com/grapevine/index.html

All these books are very relevant, powerful in how they relay their systems and worth taking a look at. Although, historically, one of the greatest buzz marketers in the world is still the Jesus Buzz.

Taking Mark Hughes six buzz factors we can see how Jesus used all of them and with great impact. It is still being talked about 2,000 years later. Now that is a power buzz.

The taboo: Jesus talked to a women with several husbands which was at His time very “politically inappropriate” to talk to. It even raised the eyebrows of His disciples. But she told the whole town about Jesus, and they all came out to meet him.
The unusual: A blind man from birth was healed by Jesus. All the religious leaders wanted to speak to the blind man to find out what happened… they never saw this happen before.
The outrageous: Everyone was outraged, even His disciples, when Jesus asked one of the biggest crooks in town to be part of His inner circle.
The hilarious: Jesus’ disciples must have had a tongue-in-cheek moment when they told others of how Jesus commanded demons to leave a person and they went into a whole herd of pigs who went squealing into a lake and drowned.
The remarkable: Walking on water, turning water to wine, and offering living water to prostitutes and undesirables was a little "out of the box" in going about things.
The secrets: Jesus told His disciples to keep it a secret that He was the Son of God. Nonetheless, the word of who Jesus was spread so rapidly He had to avoid public appearances because the crowds got big real fast.

Jesus' buzz still hums today. He walked in great Power to do this.

He promises that even today we have the same Power available to use.
Saying to us,
"I did this and You Can Too!"
"All things are (still) possible for those who believe." (Mark 9:23)

Believe:
Go against the grain of nature and traditions. Do something outrageously "good" and superior to mankind’s way of doing things.

Start your buzz… of Spiritual significance.

Jesus said to let your light shine among men.
Walk in His light...do what's Right,
unusually outrageously Right,
and get people talking about “good” stuff.

Do something remarkably “righteous” for your employees. People will notice. Form a task team to come up with ideas on what outrageous, remarkable thing you can do each month.

Do the same for suppliers and those who provide service to you. Show how the Spirit of Jesus is Superior in love, with an attraction that exceeds the trenches of the business world.

Do the unusual, the remarkable, break traditions, be outrageous.
Jesus’ Spirit will give you ideas that no one would come up with. People will notice and seek you out.

With Jesus power, modern day unbelievable happenings can be part of your biz buzz.

Rely on His Spirit and through the Spirit of Jesus in you and through God's Spirit, which orchestrates the whole world, you can walk on the business waters around you.

“Oh you of little faith, do you still not believe.” (Matt. 14:31)
Jesus words to Peter as He attempted to walk on water to Jesus.

Another book worth looking at:
http://www.biblegateway.com/